Bringing Sport to the Heart of the City: WPA at Dubai 30x30

November 10, 2025

Bringing Sport to the Heart of the City: WPA at Dubai 30x30

As part of the Dubai 30x30 Fitness Challenge, two companies within the SPADREC ecosystem, World Padel Academy (WPA) and WPA Projects joined forces to bring padel directly into the heart of the city through a unique community activation at Bluewaters Mall, Dubai. The initiative reflected a shared commitment to promoting active lifestyles and making sport more accessible by bringing it closer to where people live, work, and spend their time.
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A Pop-Up Padel Experience for the Community
Throughout November, visitors to Bluewaters Mall had the opportunity to step onto a specially designed pop-up padel court, enjoying 30 minutes of free play in a vibrant and welcoming environment. The activation allowed both residents and visitors to discover padel, one of the fastest-growing sports in the world, in a fun and accessible setting. From first-time players picking up a racket for the first time to sports enthusiasts returning for a quick match, the pop-up experience encouraged people of all ages and abilities to move, play, and connect through sport.
Collaboration Within the SPADREC Platform
The project represented a collaboration between World Padel Academy, known for its global padel training and community programmes, and WPA Projects, the division responsible for designing and building world-class padel facilities. Together, the two entities delivered an immersive experience that showcased both the sport itself and the innovation behind the environments where padel is played. As part of the wider SPADREC investment platform, initiatives like this demonstrated how sport, infrastructure, and community engagement can come together to create meaningful experiences that inspire healthier and more active lifestyles. Supporting the Dubai 30x30 Vision The Dubai 30x30 Fitness Challenge encourages residents and visitors to commit to 30 minutes of daily activity for 30 days, transforming the city into a hub of health and wellbeing. By bringing padel into one of Dubai’s busiest lifestyle destinations, WPA and WPA Projects were proud to support this vision and contribute to a city-wide movement that celebrated movement, sport, and community.

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