SPADREC EXPANDS SPORT INVESTMENT PORTFOLIO WITH ADDITION OF SPORTSLAB
SPADREC EXPANDS SPORT INVESTMENT PORTFOLIO WITH ADDITION OF SPORTSLAB

Strengthening an Integrated Sport Investment Platform

SPADREC Investment is a Dubai-based sports and lifestyle investment platform focused on building scalable businesses across sport, wellness, lifestyle, and related industries. As part of its continued expansion strategy, the addition of SportsLab strengthens SPADREC’s portfolio by bringing in specialist capabilities that support projects from early-stage concept development through to operational delivery, while reinforcing its position as a growing hub for sport, innovation, and lifestyle-led experiences regionally and globally. SportsLab specializes in sport-focused design, product development, activation support, and global supply chain coordination, working with brands and organizations to bring ideas to market. With an international operating footprint, SportsLab adds complementary expertise to SPADREC Investment’s platform, extending its capabilities beyond venue development and operations and enabling the group to support partners across a wider part of the sport lifecycle.
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Connecting Design, Development, and Delivery
Ali Al Arif, CEO of SPADREC Investment and SPADREC Sport Investment, commented: “Welcoming SportsLab into the SPADREC portfolio strengthens our long-term vision of building an integrated sport investment platform. Their expertise adds an important capability that supports how modern sport concepts are designed and delivered globally.” Sigi Meeuws, Chief Operating Officer of SPADREC Investment, added: “SportsLab brings strong execution expertise that complements our operational platform. The collaboration allows us to better connect design, development, and delivery, ensuring projects move efficiently from concept into real-world application across our portfolio.” The move reflects broader industry trends, as sport increasingly intersects with lifestyle, retail, technology, and experiential environments, driving the need for closer alignment between investment, design, and operational execution.
Supporting Future Projects and International Growth
Matthew Dance-Shuker, CEO of SportsLab, said: “Joining SPADREC represents an exciting step for SportsLab as we continue expanding internationally. Being part of a wider sport investment ecosystem creates new opportunities to collaborate across projects and markets while continuing to deliver innovative solutions for our partners worldwide.” SportsLab will continue operating under its existing brand while collaborating across SPADREC Investment’s portfolio to support future projects and international growth initiatives. This development reinforces SPADREC Investment’s ongoing commitment to investing in capabilities that support the continued evolution of sport as both a global industry and a lifestyle sector.

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